Whats in a name? Possibly your entire image - take time to choose the right name.
Think about the last time you named a child or a pet or perhaps that prize-winning racehorse! How many days and nights did you agonise over choosing just the right name? Think of all the baby name books, the names […]
The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.
Don’t be Shy
When it becomes for you to take a stand, you cannot be shy about it, […]
Feel that? The crisp tingle in the air? It’s fall. Fall ushers in the promise of eating,
seeing, and getting. It’s my favorite time of year. By now, kids are settled into
school, sweaters set free from mothballs, and it’s an amazing time to… BUY.
I don’t know about you; but for some reason this time of year […]
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. It attracts bargain hunters ready to […]
Hiring a brand identity company is very important. In every marketing campaign, your company should have a solid brand identity on which to hang its hat. Over time, no matter what your ad at the moment says, your brand identity will be the thing people remember and what that gets them to call you when […]
Through usage of a modernized technology, many familiar logos and phrases are worn on all our backs. From visiting concerts, to visiting Hell, to making political statements, T-shirts have grazed our backs since their debut by European soldiers in World War I. Not until after World War II were T-shirts considered acceptable to where standalone […]
“Can you hear me now?”
You’d be hard pressed to find someone in the US who doesn’t know the company behind that question.
So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to […]
The power of image has determined that it takes thirty seconds to form impressions about educational ability, capability, level of sophistication, personality, integrity, social ancestry and sense of humor. Many decisions not to hire or do business with someone are based on your appearance. People who are well dressed and groomed are liked more, demand […]
It’s winter time, the breed inspection season has come and gone in North America, and along with it branding season.
Branding season for horses–NOT for horse BUSINESSES.
If you have any business or marketing background, or have done any reading on the subject, you have heard of branding in the business context. Let’s take a look at […]
Having a concise, clear image that you project to your clients
and customers is important in today’s market. More and more
people are leaving the job market and creating their own
business, whether by choice or necessity, so the competition
continues to expand. Therefore it is increasingly important to
stand out among your competition. You want your […]